GAN is the indoor brand of GANDIABLASCO, and its starting point…
In the late 80s, José Gandia-Blasco, president of the company, reinvented a family business that had been around for four decades. Faithful to the firm’s origins, José developed new lines of home textiles, betting big on design and incorporating the world of rugs to the offering. This is how the original GAN was born.
The proposal at that time was a risky one: contemporary design in a still very traditional industry. But the company tried to emphasize the expression of a new and personal language through good design, and the combination ended up triumphant. GANDIABLASCO’s textile collections were an unprecedented success.
José kept experimenting until the mid-90s, when GANDIABLASCO debuted –by surprise- in the field of outdoor furniture, with a proposal that stunned everyone and changed the course of the company. The outdoor collections kept coming, and with them, success. The company made a name for itself in the world of outdoor furniture, but GANDIABLASCO did not forget its beginnings, and rugs remained an important part of the catalog.
The Gandia Blasco Home
The GANDIABLASCO house is conceived as a real and a metaphorical place. It is a project that goes beyond furniture, which invites a reflection on ways of living and the role of design in the configuration of the world we live in and relationships between persons and objects. The house takes into account the reciprocity between the private area and society, and the need to confront arguments of weight, identity, co-existence, culture, learning, knowledge and business. Of course, this house is not for sale. It’s an invitation to revisit the subject from top to bottom and recommends solutions that make life easier and a fulfilling, beautiful experience. There’s always time to pare things down.